Which way is North? | Pako Moshaga
Cars have GPS systems that essentially act as digital maps. If you don’t have a map or a GPS system, you will have to rely on people’s directions to help you get to your destination. This is not the most reliable approach, as someone can unknowingly lead you astray and so it’s vital that you have a map. Similarly with your personal brand, you need to be in charge of which route it takes. You do this in a number of ways.